Gib: Given you have been out of Netflix for a while, could you humor us and create a new Netflix vision based on where they are now? (Their GLEE is over, right?)
Gib: Given you have been out of Netflix for a while, could you humor us and create a new Netflix vision based on where they are now? (Their GLEE is over, right?)
Short answer: The GLEE model for crafting a product vision is never done. As a product leader you always need to answer, "What's next?" For Netflix, gaming is their next expansion step.
Gaming will do nothing for Netflix. Rather it's a sign they've lost direction. Netflix should never have attempted to create their own content because that made them a competitor to their previous partners, who provided the actual product users subscribed for: content. Now they've lost that content and replaced it with something much worse. Gaming will not help improve the quality of their content.
I believe exclusive original content has been critical to Netflix’s enduring power and is a source of delight and hard to copy advantage and with 220 million members that have an economy of scale advantage. I like how the company has made step function bets over time: from dvd by mail, to streaming, to original content, and now interactive film/games. Will be five years before we know if this last step is a success, or not. Seems like interactive films is a failed hypothesis but all you can eat games is still very much in play.
Gaming will do nothing for Netflix. Rather it's a sign they've lost direction. Netflix should never have attempted to create their own content because that made them a competitor to their previous partners, who provided the actual product users subscribed for: content. Now they've lost that content and replaced it with something much worse. Gaming will not help improve the quality of their content.
I believe exclusive original content has been critical to Netflix’s enduring power and is a source of delight and hard to copy advantage and with 220 million members that have an economy of scale advantage. I like how the company has made step function bets over time: from dvd by mail, to streaming, to original content, and now interactive film/games. Will be five years before we know if this last step is a success, or not. Seems like interactive films is a failed hypothesis but all you can eat games is still very much in play.