How do you think about and measure brand strength?
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Short answer: measure % of visitors who visit your site directly v. paid/SEO channels. Critical exercise: measure both product and brand strength to determine the right level of investment in each.
How do you think about and measure brand strength?
How do you think about and measure brand…
How do you think about and measure brand strength?
Short answer: measure % of visitors who visit your site directly v. paid/SEO channels. Critical exercise: measure both product and brand strength to determine the right level of investment in each.