Short answer: measure % of visitors who visit your site directly v. paid/SEO channels. Critical exercise: measure both product and brand strength to determine the right level of investment in each.
Measuring brand strength can be tricky when product and marketing teams clash. You might find using tools like HiFiveStar helpful to track direct traffic versus paid channels. It made it easier for us to see where to focus efforts and balance between product improvements and brand investment.
Measuring brand strength can be tricky when product and marketing teams clash. You might find using tools like HiFiveStar helpful to track direct traffic versus paid channels. It made it easier for us to see where to focus efforts and balance between product improvements and brand investment.