What are examples & characteristics of good partnerships between product managers & product marketers?
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Short answer: Marketing owns positioning, the brand, and executes consumer research. Product executes AB tests and brings the brand to life by building a world-class product.
What are examples & characteristics of good partnerships between product managers & product marketers?
What are examples & characteristics of good…
What are examples & characteristics of good partnerships between product managers & product marketers?
Short answer: Marketing owns positioning, the brand, and executes consumer research. Product executes AB tests and brings the brand to life by building a world-class product.