Gibson Biddle's "Ask Gib" Product Newsletter

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What do you think about project-based roadmaps versus outcome-based (metric-based) roadmaps?
Short answer: Both require you articulate product strategies (problems to be solved), metrics (lead indicators), then guess which projects will move…
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Gibson Biddle
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What's your focus during your first 90 days as Head of Product?
Short answer: Focus on strategy, building out the product team, and accelerating the pace of product development to ensure faster learning.
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Gibson Biddle
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Ask Gib: "What specifics in a daily routine separate a good Product Manager from a great Product Manager?"
Short answer: Begin your day with intent, minimize meetings, spend time with customers, manage your own career, balance time between doing/thinking…
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Ask Gib: "How did you find your job at Netflix?"
How I found my job as VP of Product at Netflix after a two-year sabbatical: 1. Figure out what you seek. 2. Make the job come to you, and 3. Be…
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Gibson Biddle
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Ask Gib: "How do all your product strategy frameworks fit together?
After two years and 4K miles of thru-hiking in Spain and the US, I'm re-entering the grid by answering a frequent question about my product strategy…
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Gibson Biddle
"Ask Gib": What systems are most effective for giving feedback to employees?
Try Netflix's 5 A's for giving & receiving feedback: 1. Aim to assist 2. (Make) Actionable 3. Appreciate 4. Accept or discard feedback 5. Adapt (to…
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Gibson Biddle
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"Ask Gib": How should Netflix's product strategy change, given its recent earnings chaos?
Short answer: Netflix will pursue three tactics to re-accelerate growth: a new ad-based $5/month plan, paid account sharing, and the ability to transfer…
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Gibson Biddle
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"Ask Gib": A Summary of my Product Strategy Frameworks
If you’re working at a startup or a well-established company, in a B2B, enterprise or consumer-focused company, these six product strategy frameworks…
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Gibson Biddle
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How do you establish product metrics to evaluate success?
Short answer: Identify your high-level engagement metric, form hypotheses about how you will improve it, then identify a proxy metric for each of these…
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Gibson Biddle
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Five Answers to Questions About Product Vision & Roadmaps
Here are five answers that outline how to build a product vision, test its viability, then over-communicate your short-term rolling, four-quarter…
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Gibson Biddle
A Brief History of Netflix Personalization (Part One, from 1998 to 2006)
An inside look at Netflix's twenty-year journey to help connect members with movies they'll love. This is Part 1, from Netflix's launch in 1998 to 2006.
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Gibson Biddle
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Can you provide insight into how you work with product discovery?
Short answer: I learned to do research blending four sources of data-- existing data, qualitative, surveys & AB test results to develop consumer insight…
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Gibson Biddle
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